What data can Salmon enrich?

Salmon enriches contacts (email, phone, title, LinkedIn, social profiles), companies (revenue, headcount, industry, funding, tech stack), and signals (hiring surges, funding rounds, leadership changes, technology adoption). Over 40 data fields are available per record, all verified in real time with confidence scores.

What data sources does Salmon use?

Salmon aggregates data from professional networks, company registries, open web, partner data providers (including licensed datasets), government databases, and customer-owned data. AI agents research across all available sources and use multi-source triangulation to verify accuracy.

Does Salmon provide intent data?

Yes. Salmon detects buying signals including hiring surges, funding rounds, leadership changes, technology migrations, and organizational restructuring. These signals are attached to account and contact records in real time — not delivered as a separate intent feed.

How accurate is Salmon's data?

Salmon delivers 95%+ verification accuracy through multi-source triangulation. Every field includes a confidence score and source attribution so your team knows exactly what to trust and why. This is significantly more accurate than static database vendors, which decay at 30-40% annually.

Data Capabilities

Contact data

Full identity profile

Full name, aliases, headshot, LinkedIn URL, and professional bio — sourced and cross-verified in real time.

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Current role & seniority

Title, department, function, and seniority level — normalized across sources for consistency.

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Employment history

Past roles, employers, and tenure — including gaps and overlaps resolved by Salmon's reasoning layer.

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Verified email & phone

Corporate email and direct dial — verified against live sources, not cached databases.

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Education & credentials

Degrees, institutions, professional licenses, and certifications — validated for medical, legal, and technical roles.

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Social & digital presence

LinkedIn, public handles, podcast appearances, media mentions, and publications linked to the contact.

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Board & advisory affiliations

Board seats, investor roles, and advisory positions — mapped to reveal influence networks and secondary relationships.

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Person-level risk signals

Sanctions exposure, PEP status, adverse media, legal history, and connections to flagged entities.

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CRM engagement history

Recent opens, clicks, and interactions — surfaced as contact-level engagement context for your team.

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Company data

Core firmographics

Name, HQ, founding year, revenue range, employee count, and NAICS/SIC industry classification.

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Org structure & hierarchies

Divisions, departments, subsidiaries, and leadership hierarchies — including decision-maker mapping per account.

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Financial intelligence

Funding rounds, investor history, IPO status, and valuation proxies — from filings, news, and partner data.

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Technographics

Technologies in use: CRM, marketing automation, cloud, AI tools, and integration partners — updated continuously.

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Headcount & hiring trends

Headcount growth or contraction, active hiring areas, and department-level staffing signals from job posting analysis.

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Partnerships & affiliations

Channel partners, co-marketing relationships, and ecosystem affiliations sourced from public and partner data.

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Entity risk indicators

Legal disputes, layoffs, negative press, regulatory actions, and sanctions exposure — continuously monitored.

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M&A activity

Acquisitions, mergers, divestitures, and partnership announcements — flagged as high-priority engagement triggers.

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Office & location data

HQ, regional offices, and franchise locations — including new office openings and geographic expansion signals.

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Intent & event signals

Buying intent

Job postings, content engagement, and keyword signals from web activity — triangulated into a real-time intent score.

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New executive hire

A new VP, CRO, or C-suite at a target account — a high-priority moment to re-engage or establish a relationship.

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Funding round detected

Real-time alerts when a target account closes a round — with investor details and implied growth trajectory.

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Champion moved jobs

Track contacts who advocated for you — get alerted when they move to a new company so you can follow them in.

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Tech stack migration

When a company drops or adopts new technology — including competitor tools, CRM migrations, or cloud switches.

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Product launch

When a target account launches a new product or enters a new market — a trigger for upsell or competitive monitoring.

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News & media mentions

A company or exec in press or industry media — surfaced as a warm outreach moment with full coverage context.

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Job change detected

A CRM contact changed roles or employers — triggers automatic record updates and optional outreach workflows.

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Hiring burst signal

Rapid headcount growth in a target function — a company tripling their sales org is likely buying sales tools.

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Verification layer

Multi-source triangulation

Every data point cross-referenced across open web, partnered APIs, and customer-owned sources. No single source trusted blindly.

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Sanctions & watchlist screening

Real-time screening against OFAC, PEP lists, and global sanctions registries — with live monitoring for changes.

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Confidence scoring

Every output tagged with a confidence score, data origin, and decision trace — so your team knows how reliable each field is.

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Recursive AI re-checking

When signals conflict, Salmon re-runs targeted sub-queries until discrepancies are resolved — not just flagged.

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Continuous refresh

Salmon monitors for changes and proactively updates records — no batch cycles, no manual list cleaning required.

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Identity resolution

Match and deduplicate across name variants, company aliases, and email domains — one person, one record.

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GDPR & CCPA compliance

Ethically sourced data, encrypted handling, privacy-by-design. No scraping of private or sensitive user data.

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Customer data integration

Securely ingest your existing CRM, Snowflake tables, or proprietary data as a verification source — not just an output.

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Data lineage & explainability

Every output includes its source, query path, and reasoning trace — audit-ready and explainable to stakeholders.

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Everything Salmon can research and verify

See Salmon research a prospect live